Why Digital Audio?

The Best of Both Worlds: Digital + Audio

BENEFITS FOR ADVERTISERS

Tell Your Brand’s Story.

Digital audio allows advertisers to communicate with a voice. A picture may be worth a thousand words, but can it explain who you are, why your offering is valuable, or why is your brand relevant? A carefully crafted audio message can do just that.

Make an Emotional Connection.

Audio advertising uses sound to evoke emotion. Advertising with sound has been found to increase our ability to recall information on both the conscious and subconscious levels.

Stand Above the Digital Fray.

With only one digital audio ad played at a time, advertisers have a truly captive audience. Listeners are less inclined to change stations, lower their volume, and in many instances, prefer to listen to digital audio ads.

Measure Engagement.

Not only can advertisers reach their targeted audience a scale, but digital audio affords the opportunity to measure and track audience engagement. Real-time measurement allows for real-time optimization which yields more effective and efficient advertising spend.

Solutions for Advertisers

BENEFITS FOR PUBLISHERS

Broaden Your Reach.

Digital audio helps publishers connect their content with their audience, wherever they are and however they prefer to listen. In a digital world, your listeners may be on-the-go and want to consume your content across a variety of channels – mobile phone, tablet, web, and even in the car.

Maximize Revenue.

Diversify your monetization strategy with a digital audio offering. Digital audio affords publishers with the ability to uniquely package, price, and connect their audience with the right advertiser. In this way, every impression is sold to the buyer who values it most.

Measure and Engage Your Audience.

Digital advertising gives publishers the ability to measure, track and understand audience preferences better than ever before. You can now analyze and respond to what type of content listeners are consuming, when they are consuming it, what they think about it, and how they respond to advertising.

Solutions for Publishers

ON AVERAGE, ONLINE LISTENERS CONSUME 30+ MINUTES OF AUDIO CONTENT PER DAY.
COMPARE THIS TO THE AVERAGE WEBSITE PAGE VIEW OF LESS THAN 1 MINUTE.

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